#GirlCrush is the new subscription box that focuses on girl bosses, sending out a monthly box to subscribers that contain beauty products, clothing, jewellery, and many more fabulous items. The company also donates 10% sales to a chosen charity. I signed up to receive the first box, and I was not disappointed.
Each box is despatched on the 14th of every month, and usually arrives within a few days. I was so excited to come home from work last Friday to see mine sitting on the side. I ripped it open to find multiple luxury beauty products (including a lovely red nail polish that I tried immediately!), a pair of yoga pants, and a candle.
Sadly, the yoga pants were a tad too small for me, so I sent them to my sister, who definitely needs reminding that she is gorgeous. This box is the perfect pick-me-up. You can personalise it, and discover new brands by female entrepreneurs. Body-positive, feminist, women-centred, it’s everything you could want in a monthly subscription box.
I spoke to director Sienna Rose about this amazing new box.
What inspired you to start the #GirlCrush box?
I think that usually someone thinks of an idea first and then they think of an appropriate name for it, but for me it was the other way round. I’ve always loved the Girl Crush hashtag as I love the idea of being supportive of other women, instead of viewing each other as competition, so I tried to think of a concept that would embody that.
I’ve always been passionate about business and I love to listen to podcasts of women with great start up stories, so I wanted to provide a service that would help these women promote their products in a way that would highlight what they’ve created.
The #GirlCrush box gives them the chance to do so. Our members can crush on their products, and girl crush on the women behind them via the interview series we run alongside the launch of each box. I love the fact that I know any woman who subscribes to this box isn’t just doing so to receive the beautiful products inside, but also because they believe in our overall ethos of women supporting women
As the company grows I want it to turn into more of a community to celebrate women and their achievements, so I can’t wait for everything we have coming up over the next few months.
What can subscribers expect each month?
For just £20 a month our subscribers can expect at least 8 different luxury quality products created by women owned brands. The box includes beauty, lifestyle products such as stationery, tech and home accessories, and clothing or jewellery. Whenever we can, we’ll personalise it according to your personal preferences, such as your favourite colour.
The value of our box is up to £150. You can either subscribe on a monthly basis, treat yourself to a one off box, or gift one of our boxes to the main Girl Crush in your life.
What made you choose Women’s Aid as your first charity?
I chose Women’s Aid as the first charity to donate to, as I myself have been through abuse, both as a child and then domestically during my adult life, and so it was really important to me to give back to an organisation that helps us to grow from victims to survivors. As #GirlCrush progresses I’m looking forward to being able to get more involved and give back in an even bigger way.
Tell us more about your background.
I’ve worked for myself for the past 9 years within the creative digital space, doing a variety of things including website design and influencer outreach. Prior to that I worked in corporate sales. I’m not sure what it’s like now, but 9 years ago it was definitely a male dominated area, so I would often find myself being the only woman in an office filled with men, who would mostly ignore and side eye the 19 year old petite girl consistently smashing her sales targets. This definitely gave me the self motivation to create a business for myself, where I could always be comfortable and have fun doing whatever I wanted, and I’m proud to say I’ve been continuously able to do so. #GirlCrush is already becoming the most fulfilling part of my entrepreneurial journey so far.
Which Girl Bosses are you crushing on right now?
I’m obsessed with beautiful stationery, so I’m really inspired by Kristina Karlsson (the creator of Kikki K) and Erin Condren. I love wrestling so I’ve always loved Stephanie McMahon (WWE), but overall I’m able to draw inspiration from all the Girl Bosses I discover on a daily basis through work and listening to podcasts such as Goal Digger by Jenna Kutcher, or watching Youtube or reading a blog. I particularly crush on Mimi Ikonn and Alex Beadon, they’re both amazing women. I love visiting markets in my local area and being able to see Girl Bosses selling beautiful and unique creations that they made with their own hands. I believe there’s always an opportunity to learn and be inspired by fellow women, because each of us is a Girl Boss in one way or another.